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Event InformationWe're looking forward to a Record-Breaking Conference in Miami Beach at the fabulous Fontainebleau Hotel, September 24-26, 2008! Fontainebleau Miami Beach 4441 Collins Avenue Miami Beach, Florida 33140 305-538-2000 Reservations: 800-548-8886 A special rate of $215 (single/double) (plus 13% occupancy rate) has been secured for MSPA Annual Conference registrants. To receive the special discounted rates, you must identify that you will be attending the MSPA Annual Conference. To make your reservations, you may contact the hotel directly or use the attached link: Click here for reservations Transportation The Fontainebleau is located just 12 miles/20 minutes from Miami International Airport and 28 miles/45 minutes from Fort Lauderdale Airport. American Airlines is offering discounted fares (zone fares) that are changeable and refundable, to Miami, Florida. To book your reservation on American Airlines, American Eagle and AmericanConnection, call the Meeting Services Desk at 1-800-433-1790 and Reference STAR file #A5298AB. The discounted fares are valid from September 20 through September 30, 2008. You may also BOOK DIRECTLY ON-LINE to take advantage of a 5% discount off of published fares, which are non-refundable, on American Airlines, American Eagle and AmericanConnection. It's simple, after you have selected your flight(s), under the "Enter Passenger Details" tab go to the "AA.com Discount Code" field and enter in A5298AB. This discount is valid from September 20 - September 30, 2008. Simply Click here to book your flights. An outstanding educational program has been planned including Keynote Speakers: Do You Really Love Your Customers?Lior Arussy We are all engaged in trying to delight customers, but they do not seem to be too happy these days, why? According to Strativity Group's annual 2008 customer experience study, 56% of executives claimed they do not deserve customer loyalty. How do we create customer experience that delight and WOW our customers? What is holding us back from great performance? How should we deliver an amazing experience to our employees so they in return delight customers? What are the methods to transform customer strategies into a highly profitable operation? This engaging session will explore the fatal mistakes companies make when working with customers. In the session Lior Arussy, author of Passionate & Profitable (Wiley 2005), will detail the principles of passionate experiences that lead to lasting, profitable relationships as well as share inspiring examples from world class companies. Lior Arussy is an author, visionary, consultant and creative catalyst in the areas of creating delightful customer experiences and executing profitable customer strategies. Arussy's company, Strativity Group, Inc., advises both Global 2000 companies as well as emerging businesses around the world. His syndicated column, Focus: Customer, reaches over 600,000 readers worldwide monthly. He is the author of four books and has published over 50 articles in publications around the world. His accomplishments have been recognized by leading analysts and the press including ABC, The Wall Street Journal, Financial Times, The Times of London and the Gartner Group. For his thought leadership and contribution to the industry, Arussy received CRM Magazine "2003 Influential Leaders" award and served as a juror on Fast Company's Customer First Awards 2005. Creating Business Growth by Creating Customer LoyaltyBodine Balasco Customer loyalty is no longer an inspirational service concept. It is perhaps the most important factor for driving authentic business growth. The latest studies tell us if we increase customer loyalty by 10% we will experience a 200% increase in business growth. That's the kind of leverage needed! This dynamic session will define exactly what is customer loyalty, and how do we accurately measure it? What are the three most important principles for measuring customer loyalty? With an entertaining style that makes learning exciting and fun, Bodine Balasco, will answer these questions, and provide you with information that can truly make a difference in your enterprise. Successful Meetings Magazine has named Bodine Balasco "one of the Top 21 Speakers for the 21st Century". His fortune 100 clients include: AT& T, Boeing, Coca-Cola, British Petroleum, Verizon Wireless, and FedEx. Many of these companies call Bodine "the most effective speaker" they have ever hired. Bodine is academically trained in public speaking and human behavior, with degrees from UCLA in Speech Communications and Social Psychology. He has been a radio show host and commentator for the "Smart Business Radio Network". Although Bodine has been a professional speaker for 17 years, he is also an award-winning entertainer. From the speaker's platform this allows him to combine his information and insights with laughter and energy, making his messages unforgettable. Members of the Institute of Management Consultants were so impressed with Bodine's valuable content and interactive entertainment, they awarded him with a 10+ rating on their 5-point scale! Engaged, Empowered, and Appreciated EmployeesBrooke Billingsley Effective Communication skills work best when you understand employee personality types and learning styles. Empowering your employees by finding ways for them to contribute their ideas and recommendations to the organization is crucial. The number one reason an employee stays on the job is the relationship with their manager or supervisor. Rewarding employees needs to be part of everyday management. The best way to reward an employee is through a sincere verbal and or written note of appreciation. Co-workers will always remember how you made them feel so it is up to you to create a feeling of worth, affirmation and appreciation. Brooke Billingsley is a business entrepreneur, author and professional speaker who engages audiences nationwide with her witty anecdotal style of "telling it like it is". She is a co-founder of Perception Strategies, Inc., a healthcare mystery shopping and customer service firm. Brooke is co-author of "Turn Your Customer On, 23 Ways to Motivate Employees and Make Your Customers Love You". She currently serves as President of the Indiana Chapter of the National Speakers Association. ![]() |

Do You Really Love Your Customers?
Creating Business Growth by Creating Customer Loyalty
Engaged, Empowered, and Appreciated Employees