The Value of Mystery Shopping

Mystery Shopping enables managers and executives to measure how closely their customers' experiences reflect what the company expects them to experience. Customers who have a positive experience that reinforces the company's message and conveys to the customer the company's appreciation are happy customers.

MSPA Member companies use highly qualified shoppers to ensure that they accurately record all relevant aspects of their experience. The information provided through mystery shopping allows businesses to precisely adjust operations to maximize the customer experience.

Featured Article

MSPA to have new featured articles on Shopper Blog!

MSPA will frequently have new featured articles… on our new Shopper Blog!


In an effort to help mystery shopping providers and shoppers connect, the MSPA has just launched a new blog, www.mysteryshoppersource.mysteryshop.org. Visit regularly to see information from MSPA, the board and member companies.



And don’t forget to tell us what you think! Our hope is that you’ll comment on the information we post and also let us know what you’d ...more

Upcoming Conference

2009 MSPA North America Annnual Conference
Las Vegas, NV
October 7-9, 2009

The MSPA North America Program Committee, under the leadership of Lise D'Andrea, is hard at work creating a blockbuster program for the 2009 MSPA North America Annual Conference, scheduled for October 7-9 at the Gold Nugget Hotel & Casino in Las Vegas, Nevada! Details on program content, social activities, etc. will be posted as soon as they are available.

event info...

Recent Press Release

Canadian Competition Bureau Nabs Scammer (06/01/2009)

Toronto, May 22, 2009 — The Competition Bureau announced on May 22, 2009 that Lookman Temidayo Adegbola has been found guilty of operating an employment opportunity scam involving counterfeit cheques. The following information was taken directly from the Competition Bureau media release:

“Scams involving counterfeit cheques ...more