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Important News! Stay abreast of legislation that could bring about major problems for the mystery shopping indusry! Click here for details!

The Value of Mystery Shopping

Mystery Shopping enables managers and executives to measure how closely their customers' experiences reflect what the company expects them to experience. Customers who have a positive experience that reinforces the company's message and conveys to the customer the company's appreciation are happy customers.

MSPA Member companies use highly qualified shoppers to ensure that they accurately record all relevant aspects of their experience. The information provided through mystery shopping allows businesses to precisely adjust operations to maximize the customer experience.

Featured Article

MSPA to have new featured articles on Shopper Blog!

MSPA will frequently have new featured articles… on our new Shopper Blog!


In an effort to help mystery shopping providers and shoppers connect, the MSPA has just launched a new blog, www.mysteryshoppersource.mysteryshop.org. Visit regularly to see information from MSPA, the board and member companies.



And don’t forget to tell us what you think! Our hope is that you’ll comment on the information we post and also let us know what you’d ...more